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Motherboard	$349⁹⁹	$762⁶¹
Chipset	Intel Z690	Intel Z690
Socket	LGA1700	LGA1700
Form Factor	ATX	ATX
Max Memory	192 GB	96 GB
Memory Type	DDR5	DDR5
Memory Slots	4	2
ECC Memory Support	No	No
PCIe x16 Slots	4	2
PCIe x16 4.0 Slots	4	2
PCIe x1 Slots	1	1
M.2 Slots	3	2
M.2 Slot Specifics	2242-2260M (PCIe4.0x4) 2280M (PCIe4.0x4) 2242-2260M (PCIe4.0x4) 2280M (PCIe4.0x4) 2242-2260M (PCIe4.0x4) 2280M (PCIe4.0x4) 2280E (PCIe4.0x4)	2242-2260M (PCIe4.0x4) 2280M (PCIe4.0x4) 2242-2260M (PCIe4.0x4) 2280M (PCIe4.0x4) 2242-2260M (PCIe4.0x4) 2280M (PCIe4.0x4) 2242-2260M (PCIe4.0x4) 2280M (PCIe4.0x4) 2280E (PCIe4.0x4)
SATA Ports	4	6
USB 2.0 Headers	2	2
USB 3.2 Headers	2	2
USB 3.2 (Gen 2) Headers	1	0
WiFi	802.11 ax	802.11 ax
Ethernet Speed	2.5 Gbps	2.5 Gbps
Audio Chipset	Realtek	Realtek
Audio Channels	7.1	7.1
Optical S/PDIF Out	Yes	Yes
BIOS Flashback	No	Yes
Color	Dark	Dark
Supported CPUs	Intel 12th, 13th, 14th Gen	Intel 12th, 13th, 14th Gen
M.2 Heatsink/Shields	Yes	Yes
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Comparison Analysis

Comparing the Z690 PRIME Z690-P vs ROG MAXIMUS APEX Z690 reveals distinct differences in their targeted use cases.

The Z690 PRIME Z690-P is the more budget-friendly option, costing approximately $413 (118%) less than the ROG MAXIMUS APEX Z690.